Invitation to treat
In English contract law, an invitation to treat signals willingness to receive offers. A display of goods can invite a customer to offer to buy them, while the seller’s response and surrounding circumstances determine whether agreement is reached. Classification depends on the communication, conduct and applicable law; not every advertisement or online message has the same effect. Distinguish inviting an offer from accepting one, and assess other contractual requirements separately.
Worked example
A shop displays a marked item. A customer presents it at the counter, where the transaction is considered under the applicable sales process.
Common mistake
Calling every price display an unconditional offer or assuming its classification is identical in every jurisdiction.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | LW (ENG) | Direct | September 2026–June 2027 |