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Gross profit margin

Gross profit margin expresses gross profit as a percentage of revenue: gross profit ÷ revenue × 100%. Gross profit is revenue less cost of sales. The margin helps assess pricing, purchase costs and sales mix, but comparisons require consistent cost classifications. It is also used to reconstruct sales or cost of sales in incomplete-records questions.

Worked example

Sales of $100,000 and cost of sales of $70,000 give gross profit of $30,000 and margin of 30%; the corresponding mark-up is 42.9%.

Common mistake

A 30% margin means cost is 70% of sales. It does not mean sales are 130% of cost.

Where it appears in your exams

QualificationExamRelationshipPeriod
ACCA F1 Direct July 2027–August 2028
ACCA F2 Direct July 2027–August 2028
ACCA FA Direct September 2026–June 2027
ACCA FR Direct Official assessment-window verification pending
ACCA K1 Direct July 2027–August 2028
CIMA BA2 Supporting Official assessment-window verification pending
CIMA BA3 Direct Official assessment-window verification pending
CIMA F2 Direct Official assessment-window verification pending
FIA FFA Direct September 2026–June 2027

Related terms

Also called: Gross margin