Cyert and March’s behavioural theory

Cyert and March’s behavioural view treats organisations as coalitions whose participants can have different objectives, limited information and negotiated expectations. Decision-making may seek an acceptable outcome rather than a mathematically perfect maximum. Mechanisms such as negotiation, prioritisation and sequential attention can manage conflict, though they may also postpone problems. The framework helps assess realistic objectives and behaviour; it does not claim every compromise is efficient or ethically acceptable.