Communication
Communication exchanges meaning through messages between people or groups. It involves a sender’s intentions, encoding, a suitable medium, interpretation and, where available, feedback. A transmitted message is not necessarily understood as intended. Effective communication considers the audience, purpose, clarity, timing, accessibility and context, including the sensitivity of the information and whether confirmation is needed.
Worked example
A manager explains a changed procedure, provides an accessible written summary and asks staff to describe how they will apply it. Their responses reveal an ambiguity that the manager then clarifies.
Common mistake
Do not equate sending an email with achieving understanding or assume more information always improves communication. Relevant, clear and timely content matters.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | BT | Direct | September 2026–June 2027 |
| ACCA | SBL | Direct | September 2026–June 2027 |
| FIA | FBT | Direct | September 2026–June 2027 |