Bowman’s strategy clock

Bowman’s strategy clock compares competitive positions using price and customers’ perceived benefits. Its eight routes are no frills, low price, hybrid, differentiation, focused differentiation, and three combinations of higher prices or reduced benefits that risk offering poor value. A hybrid seeks relatively high benefits with a relatively low price. Differentiation seeks valued distinction; the focused version serves a segment willing to pay a premium. Sustaining a position requires an appropriate cost base and response to competitors, not just selecting a label. Routes six to eight commonly distinguish a raised price with standard benefits, a high price with low benefits, and a standard price with low benefits.