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Behaviour

Behaviour is what people do, including their actions and responses in particular circumstances. Individual and group behaviour can be influenced by skills, motivations, attitudes, relationships, incentives and the surrounding work system. Explaining it requires evidence rather than assuming a single personality trait causes every action.

Worked example

A team reports errors promptly after managers begin responding constructively to bad news. The change suggests the reporting environment affected behaviour as well as individual willingness.

Common mistake

Inferring a person’s motives or permanent character from one action without considering the circumstances.

Where it appears in your exams

QualificationExamRelationshipPeriod
ACCA BT Direct September 2026–June 2027
FIA FBT Direct September 2026–June 2027