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Balanced scorecard

The balanced scorecard translates strategy into linked objectives and measures across financial, customer, internal-process and learning-and-growth perspectives. It seeks a balance between outcomes and drivers rather than four unrelated lists. Measures, targets and initiatives should fit the business and causal assumptions should be examined. It does not automatically ensure fairness, eliminate trade-offs or prescribe the same indicators for every organisation. Adaptation may be needed where public or stakeholder outcomes dominate.

Worked example

A service business links staff capability to first-time resolution, customer retention and long-term margin, while checking whether the predicted relationships actually hold.

Common mistake

Do not fill each perspective with generic KPIs without relating them to the organisation’s strategy or assume more measures always improve balance.

Where it appears in your exams

QualificationExamRelationshipPeriod
ACCA APM Direct September 2026–June 2027
ACCA MA Direct September 2026–June 2027
ACCA PM Direct September 2026–June 2027
FIA FMA Direct September 2026–June 2027