Attitude
An attitude is an evaluative orientation towards a person, object, activity or issue, such as favouring or disliking it. It can involve beliefs, feelings and a tendency to respond in certain ways. Behaviour is also affected by circumstances, incentives and constraints, so a stated attitude does not perfectly predict action.
Worked example
An employee supports recycling but uses general waste bins when appropriate facilities are absent. Improving behaviour requires examining the circumstances as well as the stated attitude.
Common mistake
Using attitude as an exact synonym for belief or assuming a negative attitude explains every performance problem.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | BT | Direct | September 2026–June 2027 |
| FIA | FBT | Direct | September 2026–June 2027 |