Analysis
Analysis examines information by separating it into relevant parts, identifying patterns and relationships, and explaining what they mean for the issue under consideration. It involves more than repeating data or describing a result. Good analysis considers reliability, alternative explanations and the limits of the available evidence.
Worked example
Sales rose 8%, but units sold fell 3% after a price increase. An analyst separates price and volume effects before concluding whether demand improved.
Common mistake
Restating a percentage change as if it explained its cause, or claiming causation from a correlation alone.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | BT | Supporting | September 2026–June 2027 |
| ACCA | SBL | Direct | September 2026–June 2027 |
| FIA | FBT | Supporting | September 2026–June 2027 |