you might have mentioned it but i missed it, and i might sound stupid for asking but what would happen if there is unlimited demand from both externally and division B?
Sir, In example 7 , u said B would buy externally for $14 and make a profit…and that B will not buy from A if they charge $15..so u fixed the max TP of B as >14. my question is what if A only charges 13? arent we buying externally at a greater price?
Marginal revenue is the selling price less the divisions own marginal costs.
But just think about what we are doing – we are trying to calculate the maximum B can afford to pay to A. If B sells for 30 and has their own costs of 2, then the most they can afford to pad to A if they are not to make a loss is 28. The words do not matter – what matters is understanding the whole point of it 🙂
loukasierides says
dear sir,
you might have mentioned it but i missed it, and i might sound stupid for asking but what would happen if there is unlimited demand from both externally and division B?
loukasierides says
yes i was stupid i got it! we always add the opportunity cost to the marginal cost
John Moffat says
I am please that you have sorted it out 🙂
lachu910 says
Very well explained ..thanks for making it so clear Sir. 🙂
John Moffat says
Thank you for you comment 🙂
simeon374 says
Sir,
In example 7 , u said B would buy externally for $14 and make a profit…and that B will not buy from A if they charge $15..so u fixed the max TP of B as >14.
my question is what if A only charges 13? arent we buying externally at a greater price?
simeon374 says
Never mind. I got the answer.
John Moffat says
You are welcome!
aiswaryamuralikrishnan says
Thanks a lot sir 🙂
John Moffat says
You are welcome 🙂
barre44 says
Sir,
I see $20 is marginal cost for Division A, how could 22 is marginal revenue for Division B.
I thought 20 should be included in the cost so 28 would be Marginal cost for B, and the 2 would be the marginal revenue.
Hope you got my point.
Thanks
John Moffat says
Marginal revenue is the selling price less the divisions own marginal costs.
But just think about what we are doing – we are trying to calculate the maximum B can afford to pay to A. If B sells for 30 and has their own costs of 2, then the most they can afford to pad to A if they are not to make a loss is 28. The words do not matter – what matters is understanding the whole point of it 🙂