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The demand curve, Income elasticity of demand

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ACCA F1 lectures Download F1 notes


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  1. shafvan says

    January 11, 2018 at 5:37 am

    Question from BPP interactive text ( page 93)…
    Example: arc elasticity of demand.

    The price of a good is $1.20 per unit and annual demand is 800,000 units. Market research indicates that an increase in the price of 10 cents per unit will result in a fall in annual demand of 70,000 units.
    what is the price elasticity of demand measuring the responsiveness of demand over this range of price increase?

    Doubt: Annual demand at $1.30 per unit is 730,000 units (i couldn’t understand from where does the rate $1.30 come here).

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    • Ken Garrett says

      January 11, 2018 at 7:58 am

      The market research consultancye has given you information about how demand changes with each 10c change in price:

      Starting point: at a price of $1.20, demand is 800,000

      Increase price by 10c: price $1.30, demand will have decreased by 70,000 to 730,000.

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  2. vumodi says

    May 11, 2017 at 11:05 am

    i thought the formula for point elasticity is (New demand-old demand/old demand*100)/(New Price-old price/old price*100).why are you using the new demand and new price as the denominator.

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  3. samantha says

    October 23, 2016 at 8:25 am

    what is the differences between arc price elasticity and point price elasticity of demand ?

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    • Ken Garrett says

      October 23, 2016 at 10:16 am

      Point elasticity is calculated at a single point. You need the equation of tthe demamd curve ro do that.

      The arc elasticity is calculated over the distance between two points. That can be done using a tabular approach.

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      • samantha says

        October 30, 2016 at 7:53 am

        thank you!

  4. Mahrukh says

    August 2, 2014 at 9:55 am

    If price elasticity is 1, revenue should stay the same right? However, if demand is 100 at a price of 20, revenue would be 2000. If price is reduced by 50% as a result demand increases by 50% elasticity should be 1, but the revenue is not the same, 10*150 = 1500.

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    • thepreciousi says

      April 11, 2016 at 7:22 pm

      Using the arc elasticity of demand, the elasticity of demand is not 1, but 0.6.

      The point elasticity of demand is used when there is a certain point specified in the question.

      Hence, the revenue did not remain the same.

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      • thepreciousi says

        April 11, 2016 at 7:24 pm

        *price elasticity of demand

      • Ken Garrett says

        April 11, 2016 at 7:38 pm

        It’s because you are making a big leap in price and that messes things up as the elasticity of demand constantly changes over the demand curve. If you reduce price by 0.1% you will see that revenue is almost constant. Even better if price is reduced by only 0.01% etc.

  5. Harry says

    June 26, 2014 at 10:20 pm

    Very good for revision notes

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