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Fort Co sells three models of family car: a basic model (the Drastic), an upgraded model (the Bomber) and a deluxe model (the Cracker). All of the cars are priced tot achieve a 6% mark up on standard cost. For the month of june, Fort Co budgeted to sell 30000 units of the Drastic and so have 10% market share o f the budgeted sales at a price of 10600 each. Fort Co actually achieved a 15% share of the market, though the market had actually contracted by 5%.
What is the market share and market size variance for the Drastic?
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