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Fort Co sells three models of family car: a basic model (the Drastic), an upgraded model (the Bomber) and a deluxe model (the Cracker). All of the cars are priced tot achieve a 6% mark up on standard cost. For the month of june, Fort Co budgeted to sell 30000 units of the Drastic and so have 10% market share o f the budgeted sales at a price of 10600 each. Fort Co actually achieved a 15% share of the market, though the market had actually contracted by 5%.
What is the market share and market size variance for the Drastic?Please do not simply type out full questions and expect to be provided with a full answer. You must have an answer in the same book in which you found the question, so ask about whatever it is in the answer that you are not clear about and then I will explain.
You can find an answer to your question here:
https://opentuition.com/topic/market-size-and-market-share-variance-2/
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