Topic 18 – An Organisation's Marketing Strategy & its Effectiveness

Hi Lindatsai,

We occasionally chip into the forum here and will be glad to share what we know. Trephena has a lot of experience in this and she may add on further later.

Regarding Apple, general brand advertising will be used when you analyse the 4Ps of Apple (i.e. Promotion)

We have had many students who did Apple for the RAP. Usually, they select a product that can represent Apple. The product choice can be further justified by looking at the % of revenue derived from that product.
E.g. Choosing iPhone is fine. Choosing iPod is not so good.

Thereafter the 4Ps will be mainly focused on the product itself, with occasional analysis on the general marketing etc

We hope this helps!

Best wishes,
Irwin
The Learning Luminarium

Lauzzio – well done to you for getting this far by this stage. No matter how much students are encouraged to start their work early most of them end up attempting to do it all in a rush!

The report file should just contain the report and any additional information should go in appendices or separate files. This even extends to the Reference list. When you go to upload your files on submission for a first submission there should be at least 5 mandatory separate files: report, SLS Statement, Prsentation file, Excel spreadsheet and Ref list + any appendices. This is apparently because with online marking it is more convenient for markers to have the key elements in different files. However with the appendices try to organise these so you do not have too many different appendix files -again for expediency – so collate the information appropriately and label them with titles to try to give a clue about what they contain.

In the Parts 1 and 2 (Introduction to the RAP and Information gathering) you may refer to yourself personally in the 1st Person (I, myself, mine , my) or as the Author. However in Part 3 there is normally both little scope for personal detail and it is the more formal part of your work and this should be written in the 3rd person (the author or the researcher). Obviously if you want to be consistent use the 3rd person throughout.

The SLS should be written in the 1st person as it is your own personal experience you are writing about.

Thank you Trephena. I still don’t feel anywhere near finished though! So the financial statements of the company that I’m using, do these go in the appendices? And do I need to reference which appendix number within the RAP where I have used the figures from the accounts?
I just feel like I’ve (hopefully) got my head around the project, but it’s all the presentation and referencing that I’m unsure of. I’ve sussed the Harvard Referencing System and anything cited is in my reference list.

Bibliography of books/resources that I haven’t cited but used for background reading – do these go in a separate list in the reference list, or within part 1 of the RAP stating what books I have read?

Thank you so much for your help, I would be rather lost without Open Tuition and your guidance!

Thank you Trephena. Where I have used charts to show results, should these go in the main body of the RAP, or in the appendices?

Is there a rough guide of how many references we should enter? I’m worried that I may not have cited enough resources and perhaps need to read more! (I could just be having a last minute panic! I’ll be so glad when this is all done!)

The spreadsheet can be called an Appendix as it contains ancillary information

There is no hard and fast rule on the actual number of references required however as stated in the OT Ultimate Guide to Referencing your RAP every fact, opinion and the work of others should be appropriately referenced. Quality references are preferred over anonymous sources sosee if you can incorporate something from Philip Kotler as he is the guru of marketing.