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the use of BCG model

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › the use of BCG model

  • This topic has 1 reply, 2 voices, and was last updated 13 years ago by Ken Garrett.
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  • June 6, 2012 at 1:34 pm #53163
    retha
    Participant
    • Topics: 1
    • Replies: 7
    • ☆

    I am confused on the BCG model, is it use on the product or the Strategic Business Unit?

    June 6, 2012 at 2:47 pm #99313
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10605
    • ☆☆☆☆☆

    It can be used for both. Often different products are dealt with by separate SBUs. Some indication about to do with either a product or an SBU can be found in the BCG analysis. For example, for a problem child you have to decide whether to get out (abandon product or the SBU) or promote it to star status.

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