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Hi Ken,
Can you please advise if there is any difference between a strategic alliance and a strategic partnership.
In the September 2016 exam we were asked to analyse the attractiveness of a strategic partnership for the company in question with a company already in the new market but I referred more to a strategic alliance.
Mentioned things such as sharing resources(+), getting new ideas (+) access to new market (+), their knowledge of the very cut throat competition as already in the country (+), loss of competitive edge if sharing ideas (-) reputation damage if they have bad press etc (-) and creation of future competitor (-).
Hoping they are the same thing and the above ideas of its attractiveness were applicable to the question.
Thanks in advance.
@kengarrett said:
To my mind they are the same thing.Thanks Ken. I have never heard of it being referred to as a strategic partnership in any of the notes I read. Assumed it was the same thing so thanks for confirming.
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