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Strategic fit/stretch

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Strategic fit/stretch

  • This topic has 2 replies, 2 voices, and was last updated 11 years ago by atab.
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  • November 27, 2013 at 9:03 pm #148117
    atab
    Member
    • Topics: 82
    • Replies: 185
    • ☆☆☆

    Hi,

    What is strategic fit and strategic stretch please?

    Thanks

    November 28, 2013 at 7:56 am #148184
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10583
    • ☆☆☆☆☆

    A strategic fit is when, for example, a supermarket chain with stores based in the North, merges with a chain with supermarkets in the South. The strategy is a good fit. It also includes ensuring that your resources and capabilities match the environment

    Strategic stretch means extending your competences to other areas. For example, Microsoft has taken over Nokia’s mobile telephone business to add additional competences to its range.

    November 30, 2013 at 10:16 am #148577
    atab
    Member
    • Topics: 82
    • Replies: 185
    • ☆☆☆

    Ok thank you 🙂

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