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two type of change are realignment and transformation.
case 1: A company manufactures plastic bag and now decides to produce plastic toys. Is it realignment or transformational ? it is tough for me to come to an answer.
case 2: A company manufacturing cement decides to start a SBU in overseas for same business. Is it realignment or transformation?
case 3: A retail shoe shop decide to sell shoes online. I guess , it is transformational and big bang.
case 4: A company facing financial difficulties is taken over by another company. I guess, it is just realignment.
case 5: Printer manufacturer decides to focus production only on printer cartridges. I guess,it is transformational and evolution.
thanks for your patience.
1 Transformation. The only thing in common is ‘plastic’.
2 Realignment, I would say.
3 On the margin. If on line instead of high st, transformation. If in addition, realignmemt.
4 A takeover itself does not mean change. It depends on what the new owners do.
5 So cartridges only, no printer. Rather major so I would go for transformation.
Note that there is no hard and fast rule that divides the categories and changes are on a continuum.
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