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Hi Tutor,
How to understand one of points from examiner’s answer referring to above Q. He says Porter argues that the home market has a disproportionate impact on a firm’s ability to perceive and interpret buyer needs. What does disproportionate means? Comparing domestic buyers and foreign buyers? Or more?
Thanks,
Qin
Disproportionate in this case means ‘too high’ or ‘too much of an effect’. He’s saying that because the home market is convenient and familiar that too much emphasis might be given to satisfying that market and this might damage sales to foreign buyers – who might want something else.
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