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Profit maximising selling price question

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Profit maximising selling price question

  • This topic has 3 replies, 2 voices, and was last updated 10 years ago by AvatarJohn Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • April 4, 2016 at 4:10 pm #308985
    AvatarNataliya
    Member
    • Topics: 3
    • Replies: 5
    • ☆

    Good Afternoon Mr Moffat,

    I am hoping that you can help me with a question. I have spent a lot of time trying to solve this but I seem to be missing something…. 🙁

    The question is:
    The maximum demand for a company’s product M is 100,000 units per annum. The
    demand will be reduced by 40 units for every increase of $1 in the selling price. The
    company has determined that profit is maximised at a sales volume of 42,000 units per
    annum. What is the profit maximising selling price for product M?

    So P=a-bQ; P=a-b100,000
    also, MR=MC=a-2bQ so MR=a-2b42,000

    I seem to have difficulty of working out b… or maybe I got it all wrong? Not sure.

    Any help on this would be much appreciated.
    Thanks a lot in advance.

    Kind Regards,
    Nataliya

    April 5, 2016 at 6:43 am #309018
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54836
    • ☆☆☆☆☆

    I am puzzled because you asked the same question yesterday, and I answered you yesterday (I have just checked and my answer is still there) 🙂

    The question tells the sales volume that gives maximum profit (42,000) and so they have already done the MR = MC exercise for you.
    So all you need to do is put Q = 42,000 into the price demand equation to find out what the selling price must be.

    The price demand equation is P = 2,500 – 1/40 Q
    So when Q = 42,000, the selling price must be 2,500 – 42,000/40 = 1,450 per unit.

    April 5, 2016 at 10:37 am #309055
    AvatarNataliya
    Member
    • Topics: 3
    • Replies: 5
    • ☆

    Thank you so much! it really makes sense. The bit that I was missing is that max demand occurs when SP is 0!!!
    Sorry for reposting this few times. It is strange but I could not view your reply when logged in on my pc. I eventually worked it out that you replied and viewed it on my phone?! which is very strange….

    April 5, 2016 at 7:17 pm #309104
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54836
    • ☆☆☆☆☆

    You are welcome (and I don’t know why it worked on your phone and not on your PC) 🙂

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