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Product-market Strategy

This topic has 1 reply, 2 voices, and was last updated 7 years ago by Ken Garrett.

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August 27, 2017 at 8:49 pm #403807
ngaryitess
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What is the difference between divestment and withdrawal approaches as suggested by Ansoff? It appears they both refer to selling the entity to another company.
August 28, 2017 at 7:16 am #403851
Ken Garrett
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- Topics: 10
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They are essentially the same. I think it’s unusual to list both in the Ansoff quadrant. Usually listed in the ‘same market, same product quadrant’ are: withdrawal, consolidation, market growth and consolidation.
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