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Problems with setting targets for customers services

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Problems with setting targets for customers services

  • This topic has 2 replies, 2 voices, and was last updated 1 year ago by alawi sayed.
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    Posts
  • February 21, 2024 at 1:26 pm #700795
    alawi sayed
    Participant
    • Topics: 301
    • Replies: 352
    • ☆☆☆☆

    Hi

    for question 38 in the pre-Mar24 Mock exam
    it is asking

    (e) Discuss the problems involved in setting targets for customer service.         

    Can we say it is the same thing as the problems of target costing for service industries,

    Thanks,

    February 21, 2024 at 1:44 pm #700798
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1516
    • ☆☆☆☆☆

    The problems involved in setting targets for customer service are not the same as the problems of target costing for service industries, they are related to the unique characteristics of services, such as intangibility, simultaneity, variability, perishability, and the absence of transfer of ownership

    Setting targets for customer service focuses on determining and achieving specific goals related to customer satisfaction and service quality.

    Customer service is often subjective, making it difficult to establish specific and measurable targets. Balancing Quantity and Quality is difficult. Customer service targets can be influenced by external factors beyond the control of the organisation, such as market fluctuations etc……

    February 21, 2024 at 8:32 pm #700822
    alawi sayed
    Participant
    • Topics: 301
    • Replies: 352
    • ☆☆☆☆

    thanks.

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