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pricing

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › pricing

  • This topic has 7 replies, 2 voices, and was last updated 6 years ago by John Moffat.
Viewing 8 posts - 1 through 8 (of 8 total)
  • Author
    Posts
  • January 2, 2017 at 10:31 am #364832
    adarsh1997
    Participant
    • Topics: 630
    • Replies: 279
    • ☆☆☆☆

    1.A company sells a product at a price of $10 per unit. The unit variable cost is $4. The sales manager believes that, by offering a customer 5% of buying at least 5,000 units a year, the customer will increase purchases from their current level 4,000 units to a level of 5,000 units per year. What is the annual profit volume based price discounting?

    -The answer is $3,500
    -Could you help me to obtain the answer?

    January 2, 2017 at 4:46 pm #364865
    John Moffat
    Keymaster
    • Topics: 56
    • Replies: 53348
    • ☆☆☆☆☆

    I think you have mistyped the question (if not then there is a typing error in the question).

    Currently the profit is 4,000 x (10 – 4) = 24,000.

    With the discount, the profit will be 5,000 x ((95% x 10) – 4) = 27,500

    So the increase in the profit will be 27,500 – 24,000 = 3,500.

    January 3, 2017 at 6:58 am #364892
    adarsh1997
    Participant
    • Topics: 630
    • Replies: 279
    • ☆☆☆☆

    Dear sir,
    In your lectures, concerning example 4, you have said;”For every 2500 change in Q, the price will change by B x it”. Could you explain what do you meant by that?

    Thanks.

    January 3, 2017 at 7:11 am #364895
    John Moffat
    Keymaster
    • Topics: 56
    • Replies: 53348
    • ☆☆☆☆☆

    b = 1/2500

    Therefore for the demand to change by 2500 the price will change by 1/2500 x 2500 = $1
    For the demand to change by 5000, the price will change by 1/2500 x 5000 = $2
    and so on.

    January 6, 2017 at 11:48 am #365309
    adarsh1997
    Participant
    • Topics: 630
    • Replies: 279
    • ☆☆☆☆

    Concerning example 5, to have the a demand of zero, we need to have the demand to fall by 2,000 units. If for an additional sales of 100 units, we have to reduce price by $1; then how can we expect the demand to reduce by 0 units?

    If we continue reducing the price by $1, demand will continue increasing by 100 units, therefore making it impossible to have a demand of 0.

    Could you please clarify?

    January 6, 2017 at 3:18 pm #365339
    John Moffat
    Keymaster
    • Topics: 56
    • Replies: 53348
    • ☆☆☆☆☆

    Why on earth would we want to reduce the price?

    As I explain the lecture, ‘a’ is the price when the demand is zero. To reduce the demand we need to increase the selling price. For every $1 increase in the price, the sales will reduce by 100 units.

    January 7, 2017 at 9:23 am #365403
    adarsh1997
    Participant
    • Topics: 630
    • Replies: 279
    • ☆☆☆☆

    Could you briefly explain how “the strength of and sensitivity of demand to price are unknown” could be a suitable condition of a market skimming?

    January 7, 2017 at 6:23 pm #365540
    John Moffat
    Keymaster
    • Topics: 56
    • Replies: 53348
    • ☆☆☆☆☆

    No!

    I don’t know where you read that, but it makes no sense!
    You should ask whoever wrote it.

    Ask me about things in my lectures or my lecture notes and then I will certainly explain.

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