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Hi sir
I would like to ask the area of threat of entry, differentiation is one of the factor inside threat of entry, so I would like to ask if
High differentiation of product, low threat of entry or
Low differentiation of product, high threat of entry…Thank You.
Broadly right. High differentiation implies a better/special product which usually means more research and development hence a higher entry barrier.
Low differentiation implies simpler products so easier to get into.
However, if not differentiating, then cost leadership is implied for sustainable success and that can imply very large, efficient factories. That can mean relatively high barriers.
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