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Porter five forces

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › Porter five forces

  • This topic has 3 replies, 3 voices, and was last updated 2 years ago by Ken Garrett.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • January 20, 2023 at 4:24 am #677072
    arslan.ansari
    Participant
    • Topics: 8
    • Replies: 2
    • ☆

    High industry fixed costs would NOT be expected to be an issue within which one of Porter’s
    five forces?
    A Competitive rivalry
    B Threat of substitutes
    C Barriers to entry
    D Power of customers

    January 20, 2023 at 7:00 am #677080
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10589
    • ☆☆☆☆☆

    You need to ask a question and you need to propose a solotion and explain your thought process.

    I think high industry fixed costs WILl affect

    A Competitors will also face high fixed costs.

    C New entrants will have to consider high fixed costs as it will affect their cost structure.

    B If a substitute can escape the high costs then those costs are relevant.

    So, I think high fixed costs will not affect D, the power of customers. Eg manufacturers have high fixed costs, but the customers could be in retail with a very different set of costs and competetitive environment.

    January 21, 2023 at 6:26 am #677134
    Flora.May
    Participant
    • Topics: 10
    • Replies: 13
    • ☆

    But the answer given in Kaplan is :-

    B
    High fixed costs often mean that a business needs to ensure it sells a reasonable volume of
    its products in order to cover these fixed costs and become profitable. This need to maintain
    sales volume is likely to give customers higher power (the company will be keen to retain
    customers) and will increase competitive rivalry (the company will want to avoid loss of
    customers to rivals/will need to attract customers from rivals to maintain its volume). High
    fixed costs may also create a barrier to prevent new businesses from entering the market.

    please explain why and can you give me any trick to solve similar questions.

    January 21, 2023 at 6:01 pm #677177
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10589
    • ☆☆☆☆☆

    Their answer has said nothing about my choice, D. I still think D is a viable answer.

    The question is ambiguous and poor if two answers are feasible and no ‘trick’ will deal with that.

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