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Hello, dear tutor.
In official answer to June 2011 exam, Q4 is written, that BCG matrix considers unit growth (usually measured by Revenue) and the relative market share of each unit.
I though, that BCG is comparison of Total market growth (not unit growth) VS market share.Can you please expalin which approach is correct?
Thank you!
EvgeniiaYour understanding is correct. It is (total) market growth vs market share.
I suppose market growth could either be measured by the number of units or the revenue.
Hi dear tutor.
I wanted to ask on how the figure for ENT divisional growth (2011-2014) is counted?
Could u pls explain to me?
Thank you.
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