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Hi please can you let me know how to answer the following question part a perform a BCG Analysis of ENT business i am trying to perform the market share and market growth percentages but my answer does not agree to the solution and there is no break down how they have performed this answer many thanks Rakhi P5 student
Just taking the cafe sector:
Market growth rate 2010 to 2012 is from: 3072 to 3348 ie 276. This is a % increase of 276/3072 = 9%. Similarly for other years and sectors.
Market share for 2010 = 31/3072 = 1%
Market share of largest operator = 3%
Relative market share = 1%/3% = 0.33Similarly for other years and sectors.
Hi, can you please explain why we divide by 3072 (276/3072 as above) and not 3348 (actual 2011)?
Thank youGrowth is from where you start to where you end up.
Actual starting point is 3072
Actual ending point 3348Growth rate (3348 – 3072)/3072 = 9%
Hello, please can you explain the figures for some relative market are different even though they have the same market share? For example, the market share in cafe for 2010, 2011 are the same but the relative market share are different. Just wanting to know if it’s more of rounding as I would have put my relative market share for cafe as 0.33, 0.33, 0.37, 0.4 and if that would be acceptable. Thanks
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