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Dear Tutor,
Can ‘strategy as experience’ and ‘strategy as ideas’ both be considered as emergent strategies?
And if not could you explain why?
Thanks.
I don’t think either really fit in to the meaning of emergent strategy. There is no reason why differebt terms fit neatly together.
If pushed, I would suggest that strategy as ideas is rather nearer to the rational planning approach. Strategy as experience is more like the incrementalist approach.
Emergent simple mean that sometime strategies just seem to appear as time passes.
Oh ok thanks for the feedback. The reason I asked was because of these two excerpts from the BPP text:
Under ‘strategy as experience’ : “Another feature of this view is that strategies are as likely to emerge from intermediate and lower levels of the organisational hierarchy as they are to be decided at its apex. Mintzberg described an emergent strategy as one ‘where patterns developed in the absence of intentions, or despite them’.”
Under ‘strategy as ideas’ : “This approach to strategy emphasises innovation and the need for diversity of ideas in the organisation: strategy can emerge from the way the people within the organisation handle and respond to the changing forces present both in the organisation and in the environment.”
So I guess I thought the text was saying that both of these strategies emerge (albeit in different ways) as opposed to strategy as design which is an intended plan.
I believe strategy as ideas is more of an emergent strategy as they are based on what is happening at the time and not based on anything that they have done before or foresee doing previously
@Gromit -I’m not saying i’m right! just what i thought!.i learn best by getting feedback so you telling me i misinterpreted your statement means i wont go into the exam with that misconception.
i did googled emergent strategy (since i had in my head that strategy as ideas is emergent strategy)
An emergent strategy is a set of actions that is consistent over time, has not been stated in a formal plan and has developed or emerged outside the formal plan and between planning reviews.
basically what you said “Emergent simple mean that sometime strategies just seem to appear as time passes.”
Thanks gromit! you the best
Gromit,
I accept your response. I was just providing additional info on the reason for my original question in case it seemed confusing as to why I would ask such a question. Also I didn’t know if the extra info would have prompted any further thoughts on the matter from yourself. But I get that you’re saying the 2 strategic lenses don’t fit into the meaning of emergent strategy. Thanks for clearing it up.
Latoya,
Thanks for your feedback. I’m guessing in exam there’ll never be the need to identify the lenses with emergent strategy. I just have this need to understand things and for them to make sense which is both good and bad :). All the best in your exam.
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