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John Moffat.
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Syed Ahsan Ali
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Can you please help with these two questions about where do we have Maximum Profit and Maximum Revenue in the Pricing decision?
(1) Max Profit occur at a point where we have (MR = MC); We have optimum selling price when MR = MC;
[optimum selling price is where we have maximum profit but demand is lowest]
(2) Max Revenue occur at a point where we have our (MR = 0); We have optimum demand when MR = 0;
[optimum demand is where we have maximum demand but selling price is 0]
Is it correct?
I watched your lecture sir but you didn’t say anything about max revenue. Can we be asked about it in the exam?John Moffat
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(1) is correct.
(2) is not correct. We have maximum revenue when MR = 0.
(Maximum demand is indeed when the selling price is 0, but if the selling price is 0 then the revenue will be 0.).
This can be asked in the exam and if you look at the graph of revenue where is talk about the marginal revenue, you will see that the marginal revenue is 0 at the maximum point on the graph.
Syed Ahsan Ali
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