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MARKETING MIX

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › MARKETING MIX

  • This topic has 1 reply, 2 voices, and was last updated 8 years ago by Ken Garrett.
Viewing 2 posts - 1 through 2 (of 2 total)
  • Author
    Posts
  • December 17, 2016 at 2:37 am #363876
    yoel
    Participant
    • Topics: 12
    • Replies: 11
    • ☆

    Good day tutor i have taken my CBT and scored a 53. during the test i came accross a question that says apart from the 4 p’s of marketing what is the last P? i tried googling it but i saw two diff answers ( People , Packaging) but my own answer in the exam was Purpose

    what your take on this sir?

    December 17, 2016 at 8:18 am #363888
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10595
    • ☆☆☆☆☆

    The only normal additions to the 4Ps is known as the ‘service extension’. This adds three more Ps: process, people and physical evidence.

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