MARKET SHARE PLANNING VARIANCE

Medical Temp Co (MTC) is one of several agencies in Sictopia supplying medical staff, both nurses and doctors, under temporary weekly contracts to local hospitals.

Information regarding the size of the market in Sictopia for the supply of medical staff is as follows:
quarter 1 Q1
$M
size of national market 4 d supply of temporary nurses 14
size of national market 4 d supply of temporary Doctor 8

quarter 2 $m
size of national market 4 d supply of temporary nurses 18.9
size of national market 4 d supply of temporary Doctor 8.2

The increase in the national market for the supply of temporary nurses is due to a shortage of full-time nurses in Sictopia.

All agencies in Sictopia, including MTC, charge a single market rate for the supply of each type of staff: $1,000 per week for supplying a nurse and $2,000 per week for supplying a doctor. In quarter 1, MTC held 30% of the market for the supply of temporary nurses and 40% for the supply of temporary doctors.

MTC uses quarterly rolling budgets. At the end of quarter 1, it prepared its budgeted revenue figures for quarter 2. It based these budgeted figures on the assumption that the company would continue to maintain the market share it had in quarter 1. It also assumed that it would maintain its standard contribution margin of 80% for both nurses and doctors.

MTC’s actual figures for quarter 2 are as follows:

Actual

Total revenue from supply of nurses $5.3m

Total revenue from supply of doctors $3.6m

Actual contribution margin for both nurses and doctors 75%

calaculate the total market size planning variance in quarter 2 and the total market share operational variance in quarter 2 for MTC CO

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