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MARKET SHARE PLANNING VARIANCE

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › MARKET SHARE PLANNING VARIANCE

  • This topic has 1 reply, 2 voices, and was last updated 4 years ago by AvatarJohn Moffat.
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    Posts
  • December 6, 2021 at 5:22 am #642658
    AvatarCYNTHIA
    Member
    • Topics: 10
    • Replies: 20
    • ☆

    Medical Temp Co (MTC) is one of several agencies in Sictopia supplying medical staff, both nurses and doctors, under temporary weekly contracts to local hospitals.

    Information regarding the size of the market in Sictopia for the supply of medical staff is as follows:
    quarter 1 Q1
    $M
    size of national market 4 d supply of temporary nurses 14
    size of national market 4 d supply of temporary Doctor 8

    quarter 2 $m
    size of national market 4 d supply of temporary nurses 18.9
    size of national market 4 d supply of temporary Doctor 8.2

    The increase in the national market for the supply of temporary nurses is due to a shortage of full-time nurses in Sictopia.

    All agencies in Sictopia, including MTC, charge a single market rate for the supply of each type of staff: $1,000 per week for supplying a nurse and $2,000 per week for supplying a doctor. In quarter 1, MTC held 30% of the market for the supply of temporary nurses and 40% for the supply of temporary doctors.

    MTC uses quarterly rolling budgets. At the end of quarter 1, it prepared its budgeted revenue figures for quarter 2. It based these budgeted figures on the assumption that the company would continue to maintain the market share it had in quarter 1. It also assumed that it would maintain its standard contribution margin of 80% for both nurses and doctors.

    MTC’s actual figures for quarter 2 are as follows:

    Actual

    Total revenue from supply of nurses $5.3m

    Total revenue from supply of doctors $3.6m

    Actual contribution margin for both nurses and doctors 75%

    calaculate the total market size planning variance in quarter 2 and the total market share operational variance in quarter 2 for MTC CO

    I dont understand the question neither the answers got. please help

    December 6, 2021 at 9:30 am #642685
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54836
    • ☆☆☆☆☆

    Please do not type out a past exam question in full – they are copyright of the ACCA and therefore we are not allowed to republish them. I have all past exam questions and so you only need to state the name and date of the question.

    You can find an explanation in my previous reply on this:
    https://opentuition.com/topic/march-june-2021_medical-temp-co/

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  • The topic ‘MARKET SHARE PLANNING VARIANCE’ is closed to new replies.

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