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Market research provides information about risk and uncertainty.
Please help me to understand why this statement is true or why it is false.Market research certainly can provide such information. Uncertainty is where several outcomes are possible (e.g. demand for a product might be high or demand might be low). Carrying our research can find out what the possible outcomes are. Risk involved knowing the probabilities of various results occurring – again by carrying out research (and asking people) we can make estimates as to how likely different outcomes are.
Thank you very much, Sir.
I think BPP made a mistakes. They said it is false. I made me very busy to find out why.
Thank again!
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