market research

This topic has 3 replies, 2 voices, and was last updated 11 years ago by John Moffat.

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November 20, 2014 at 6:17 pm #211715
Kyaw
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Market research provides information about risk and uncertainty.
Please help me to understand why this statement is true or why it is false.
November 21, 2014 at 12:08 pm #211859
John Moffat
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Market research certainly can provide such information. Uncertainty is where several outcomes are possible (e.g. demand for a product might be high or demand might be low). Carrying our research can find out what the possible outcomes are. Risk involved knowing the probabilities of various results occurring – again by carrying out research (and asking people) we can make estimates as to how likely different outcomes are.
November 21, 2014 at 12:22 pm #211872
Kyaw
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Thank you very much, Sir.
I think BPP made a mistakes. They said it is false. I made me very busy to find out why.
Thank again!
November 21, 2014 at 2:08 pm #211939
John Moffat
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You are welcome 🙂

(It seems everyone has made mistakes this time – Kaplan have made even more mistakes 🙁 )
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