March June 2017 Q1a PESTEL (Sociocultural)

Hi Professor,

“it is unique in having a network of smaller shops and so what, from a cost perspective, might appear to be a weakness, can be presented as a strength and emphasised in its marketing campaigns.”

I am wondering the reason why “a network of smaller shops can be presented as a strength and emphasised in its marketing campaigns.” under Sociocultural part.

Thanks in advance