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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › March June 2017 Q1a PESTEL (Sociocultural)
Hi Professor,
“it is unique in having a network of smaller shops and so what, from a cost perspective, might appear to be a weakness, can be presented as a strength and emphasised in its marketing campaigns.”
I am wondering the reason why “a network of smaller shops can be presented as a strength and emphasised in its marketing campaigns.” under Sociocultural part.
Thanks in advance
Customer convenience?
Thanks, I got it.