Kaplan Exam Kit – 2020-21 – Question 78) ZOOMBA

The answer mentions that here the type of change is “adaptation”. But as per my understanding, it is “Reconstruction”.

The difference between the model ans and my answer is, model ans says that the speed/nature of change is “incremental” and I am saying that the speed of change is “Big Bang”

Following are my reasons for assuming the speed/nature of change to be big bang:-

In case of big bang, usually the change is forced on the co. and it is reactive (not proactive).
and in big bang the co. takes actions simultaneously on various fronts to respond to the change.

This same has happened in case of Zoomba.It was the first quarter in ten years history where instead of a steady growth, co had seen decline in its sales (compared to last year) for which the CEO believed that one of the reasons was not implementing the pop up restaurants which were already been implemented by the competitors. Hence co. was forced to adopt this style of restaurant and was reactive. It also immediately implemented the pop up restaurant style in the very next quarter.

Please let me know if my above mentioned argument for type of change as “reconstruction” will earn me marks or not.