– There has been no investment in new products. If new products are not being developed then the company will not be able to keep up with advancements in the fast paced medication industry. This can impact the going concern status as revenue, profitability and cash inflows would deteriorate making the company unable to meet its expenditure and manage it day to day operations.
I’m generally confused with this requirement, “describe why these could impact upon the ability of the company to continue trading on a going concern basis.” How do I figure out how this indicator affect the going concern status?
There are well established lists of going concern indicators, such as loss of key customers loss of key staff and technology changes. Not developing products means that you can be overtaken by technology and soon you will not have any sales.