Diversification – ACCA Strategic Business Leader (SBL)
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Here, integration and diversification has been used interchangeably.
But, my understanding was integration makes something external yours (takeover) while diversification is creating a new product for a new market within the same supply chain stage or backward or forward.
Is this correct? Can I frame as such in my answers in the exam?
I think I got it now. Integration and diversification does not have to be mutually exclusive. You can diversify through integration.
Would the Virgin group be classed as a group that uses Conglomerate diversification?
Very clearly explained!
Thank you