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E-business pattern

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › E-business pattern

  • This topic has 1 reply, 2 voices, and was last updated 10 years ago by Ken Garrett.
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  • May 27, 2015 at 3:04 pm #249566
    learner93
    Member
    • Topics: 16
    • Replies: 51
    • ☆☆

    Sir, i don’t really understand what is the difference between reintermediation and countermediation. Can help to explain it to me? Thank you in advance.

    May 27, 2015 at 3:23 pm #249577
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10597
    • ☆☆☆☆☆

    There is not a lot of difference.

    Expedia is reintermediation ie put the middle-man back. Expedia is owned by Microsoft so is independent of the airline business.

    Opodo is countermediation. Again, this introduces a middle-man between customer and airline, but Opodo is owned by a consortium of airlines.

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