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Hi My dear tutor, I have a question.
what do you think about my approach to the situation?do you think I approached the theory as possible as logical?
Could we refer “resource utilization” under building block model to “internal business process” under balance scorecard approach?likewise can we refer “flexibility” under building block model to “learning and growth” under balance scorecard approach?
I see components under “resource utilization” overlap elements under “internal business process” and similarly attributes under flexibility under “learning and growth”
Internal business process usually includes innovation process, operation process and post sale process which carries the aspect of resource utilization in itself.
Learning and growth includes investing in system,organisational procedure and people to identify capabilities in order to enhance competitive advantage. Flexibility may mean low staff turnover which increases employee satisfaction.It means investing in people such as say for provide training to staff to enhance their skills impacting other areas of business such as developing new products or sth else.
From my point of view, I made the relevance of building four model to balance scorecard approach.
Learning and growth=flexibility
resource utilization and innovation=internal business process
competitiveness and service quality=customer perspective
financial performance=financial perspective
You will not be asked in the exam to compare the two in this way.
Fitzgerald & Moons’ building block are more for service businesses, whereas Kaplan and Norton is more for manufacturing businesses.
My lectures cover more than enough for the exam on both models.