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CDMS vs CRM

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › CDMS vs CRM

  • This topic has 3 replies, 3 voices, and was last updated 2 years ago by Ken Garrett.
Viewing 3 posts - 1 through 3 (of 3 total)
  • Author
    Posts
  • March 4, 2022 at 12:25 pm #649813
    apipacca
    Participant
    • Topics: 9
    • Replies: 7
    • ☆

    hi sir , what is the difference with cdms and crm …im looking at past year smartwear mj 2019

    March 5, 2022 at 8:30 am #649870
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10606
    • ☆☆☆☆☆

    Both CRMs and CDMSs collect customer data.

    CRMs organize and manage customer-facing interactions and they are particularly useful to sales teams. Eg a customer has enquired about a product, which of your products they have bought etc.

    CDMSs are a little wider and could tell you each specific step that a customer has taken since interacting with your company, from the channel they found you on (eg internet) to how they use your product etc

    I don’t think in practice and for this question there is any important distinction.

    March 29, 2023 at 6:55 am #681974
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10606
    • ☆☆☆☆☆

    Thank you

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    Posts
Viewing 3 posts - 1 through 3 (of 3 total)
  • The topic ‘CDMS vs CRM’ is closed to new replies.

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