Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › CDMS vs CRM
- This topic has 3 replies, 3 voices, and was last updated 1 year ago by Ken Garrett.
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- March 4, 2022 at 12:25 pm #649813
hi sir , what is the difference with cdms and crm …im looking at past year smartwear mj 2019
March 5, 2022 at 8:30 am #649870Both CRMs and CDMSs collect customer data.
CRMs organize and manage customer-facing interactions and they are particularly useful to sales teams. Eg a customer has enquired about a product, which of your products they have bought etc.
CDMSs are a little wider and could tell you each specific step that a customer has taken since interacting with your company, from the channel they found you on (eg internet) to how they use your product etc
I don’t think in practice and for this question there is any important distinction.
March 28, 2023 at 9:12 pm #681965I know I’m a bit late to the party, but I wanted to chime in and give a simple explanation of what CRM is. CRM stands for Customer Relationship Management, and it’s basically a system or strategy used by businesses to manage their interactions with customers and potential customers. It’s all about building and maintaining relationships with customers to improve customer satisfaction and, ultimately, drive sales. Besides, there’s a CRM Gantt chart, which is a useful tool for visualizing and managing tasks and timelines within a CRM system. Hope this helps! As someone new to this forum, I’m excited to learn more from everyone here.
March 29, 2023 at 6:55 am #681974Thank you
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