Skip to content

Ask the Tutor ACCA SBL

CDMS vs CRM

AAfif4y ago
hi sir , what is the difference with cdms and crm ...im looking at past year smartwear mj 2019
kengarrettkengarrettTutor4y ago#1
Both CRMs and CDMSs collect customer data. CRMs organize and manage customer-facing interactions and they are particularly useful to sales teams. Eg a customer has enquired about a product, which of your products they have bought etc. CDMSs are a little wider and could tell you each specific step that a customer has taken since interacting with your company, from the channel they found you on (eg internet) to how they use your product etc I don't think in practice and for this question there is any important distinction.
kengarrettkengarrettTutor3y ago#2
Thank you
Topic lockedNew replies are closed.