- This topic has 1 reply, 2 voices, and was last updated 11 months ago by .
- You must be logged in to reply to this topic.
Congratulations to Jamil from Pakistan and Jeeva from Malaysia - Global Prize winners!
see all ACCA December 2022 Genius Hunt Competition winners >>
Specially for OpenTuition students: 20% off BPP Books for ACCA & CIMA exams – Get your BPP Discount Code >>
hi sir , what is the difference with cdms and crm …im looking at past year smartwear mj 2019
Both CRMs and CDMSs collect customer data.
CRMs organize and manage customer-facing interactions and they are particularly useful to sales teams. Eg a customer has enquired about a product, which of your products they have bought etc.
CDMSs are a little wider and could tell you each specific step that a customer has taken since interacting with your company, from the channel they found you on (eg internet) to how they use your product etc
I don’t think in practice and for this question there is any important distinction.