BPP Revision kit – GW on acquisition

Hi,

There is a question in BPP I would need some explanation about.

C Co acquired 70% of B Co’s 100K $1 ordinary shares for $800K when the RE of B Co were $570K.

B Co also has an internally generated customer list which has been valued at $90K. The NCI in B Co has a FV of $220K at the date of acquisition.

What was the goodwill arising on acquisition?

The answer given in the book is $350K, i.e.:

Consideration transferred 800
NCI @ acquisition 220
Net Assets (RE + Shares) 670
Goodwill 350

Why the customer lists FV is not included in the net assets of the acquired entity? It is an identifiable asset, it has a valuation (cost can be measured) and we could expect future economic benefits.

It was my understanding, that if it was e.g. a brand value instead we would include it into total of net assets as identified and measured intangible, why is it different for customer lists?

Thanks a lot in advance!