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BCG Matrix

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › BCG Matrix

  • This topic has 1 reply, 2 voices, and was last updated 12 years ago by Ken Garrett.
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  • May 21, 2012 at 5:10 am #52763
    samiirah
    Member
    • Topics: 22
    • Replies: 20
    • ☆

    hi can you provide the range in terms of % for a relative market growth and for relative market share to be considered as high or low

    For eg i have 12% market share & 25 % market growth.both appear low to me.

    May 21, 2012 at 9:48 am #97907
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10583
    • ☆☆☆☆☆

    BCG does not specify cut-off points. In any P3 question it will be a matter of comparison and it will be fairly easy to decide on high/low growth rate and market share.

    See Q1 D2010, Shoal Plc

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