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- August 25, 2021 at 9:55 am #632853
: SECTION 3
KAPLAN PUBLISHING
177
300 THE ALKA HOTEL (JUNE 2018)
The Alka Hotel is situated in a major city close to many theatres and restaurants.
The Alka Hotel has 25 double bedrooms and it charges guests $180 per room per night,
regardless of single or double occupancy. The hotel’s variable cost is $60 per occupied room
per night.
The Alka Hotel is open for 365 days a year and has a 70% budgeted occupancy rate. Fixed
costs are budgeted at $600,000 a year and accrue evenly throughout the year.
During the first quarter (Q1) of the year the room occupancy rates are significantly below
the levels expected at other times of the year with the Alka Hotel expecting to sell 900
occupied room nights during Q1. Options to improve profitability are being considered,
including closing the hotel for the duration of Q1 or adopting one of two possible projects
as follows:
Project 1 – Theatre package
For Q1 only the Alka Hotel management would offer guests a ‘theatre package’. Couples
who pay for two consecutive nights at a special rate of $67.50 per room night will also
receive a pair of theatre tickets for a payment of $100. The theatre tickets are very good
value and are the result of long negotiation between the Alka Hotel management and the
local theatre. The theatre tickets cost the Alka Hotel $95 a pair. The Alka Hotel’s fixed costs
specific to this project (marketing and administration) are budgeted at $20,000.
The hotel’s management believes that the ‘theatre package’ will have no effect on their
usual Q1 customers, who are all business travellers and who have no interest in theatre
tickets, but will still require their usual rooms.
Project 2 – Restaurant
There is scope to extend the Alka Hotel and create enough space to operate a restaurant
for the benefit of its guests. The annual costs, revenues and volumes for the combined a) Using the current annual budgeted figures, and ignoring the two proposed projects,
calculate the breakeven number of occupied room nights and the margin of safety
as a percentage. ? (4 marks)
(b) Ignoring the two proposed projects, calculate the budgeted profit or loss for Q1 and
explain whether the hotel should close for the duration of Q1. ? (4 marks)
(c) Calculate the breakeven point in sales value of Project 1 and explain whether the
hotel should adopt the project. ? (4 marks)
(d) Using the graph, quantify and comment upon the financial effect of Project 2 on the
Alka Hotel. ?
Note: There are up to four marks available for calculations. (8 marks)
(Total: 20 marks)This is the question.
) Breakeven point (in occupied room nights) = Fixed cost/contribution per room
$600,000/($180 – $60) = 5,000 occupied room nights
Margin of safety = (Budgeted room occupancy – breakeven room occupancy)/
budgeted room occupancy
Total rooms available per annum: 365 days × 25 rooms = 9,125 rooms
Budgeted occupancy level: 9,125 × 70% = 6,387.5 rooms
Margin of safety: (6,387.5 – 5,000)/6,387.5 = 21.72%
(b) Profit or loss for Q1
$
Contribution (900 rooms × $120) 108,000
Fixed costs (($600,000/12) × 3) (150,000)
––––––––
Loss (42,000)
––––––––
The Alka Hotel should not close in Q1. The fixed costs will still be incurred and closure
would result in lost contribution of $108,000. This in turn would result in a decrease
in annual profits of $108,000. In addition, the hotel could lose customers at other
times of the year, particularly their regular business customers, who may perceive
the hotel as being unreliable.And this is the answer..
My doubt is that in requirement b answer when we calcultaing contribution How did that 120 came?
August 25, 2021 at 3:34 pm #632877Please don’t type out past exam questions in full. They are copyright of the ACCA (and I have copies of all past questions, so you only need to give the date of the exam and the name of the question 🙂 )
From the second paragraph of the question, the revenue is $180 per room and the variable cost is $60 per room. Therefore the contribution per room per night is 180 – 60 = $120.
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