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Q1 was a rehash of Q1 from Dec 2008. If you look at that question the second part uses the cultural web framework and the third part is about lenses. It’s even the same type of scenario. Dec 2008 had professors at a museum while June 2013 had doctors at a hospital.
Q2 was porters five forces. I think I might have misread the 120 billion thing but it didn’t affect most of my analysis. I suggested that nesta had greater margins due to their competencies and could afford to take a cost leadership position and charge less than a dollar to compete.
For scenarios I wrote about csf factors, decision trees and sensitivity analysis. Also wrote about flaws with using them. I think part was more of a book knowledge question.
Q3 I said keep the legal stuff outsourced but check they were getting the best deal. Didn’t think legal was really their core competencies. Outsource the payroll but check for an off the shelf package first just in case one is available. Kept the tracking system in house as they had expertise and it was a necessity to retain business.
CRM I wrote what little I could and hoped for the best.
I ignored question 4 as I thought I could answer two and three better.
First time trying this and felt quite good about it. They could have asked about some other parts of the syllabus that I think I would have struggled with.