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On the version with 5 forces, DA, Mix, Inv Appraisal, I was sure the Exhibits said the local market was saturated but Eve was able to achieve success because of niche marketing tactics etc, (I hope so or I’m doomed), this was the basis for a lot of my answers.
Some of my answers very light, DA and Mix, but for Mix one point I made was they could expand on place by offering local delivery service or ability to order on line, this tied in with their goal of meeting local demand, I have no idea if this was correct, the same for other parts, no idea if my answers was what was being asked for.
Thought the appraisal was by far the easiest, I mentioned revenue assumptions, sensitivity analysis, payback risk over time, costs, opportunitiy cost and whether finances would be available to fund both this and the supermarket venture, tax omission leaving negative NPV, recommended no, as local market saturated so growth prospects were limited.
