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RGRG wrote:The exam was hard…
I had the version with Eve’s marketing mix, appraisal of investment, proposal from supermarket.<br>It was stated that company is doing well, so it was really hard to find something to recommend on marketing mix task (adapt current mk mix strategies), it looked good already!<br>Task for environmental footprint (15 marks!) – only relevant information was given is short soil article and demand on eco friendly products…couldn’t come up with 6 points to collect marks here(<br>Question about data analysis is worst, I struggled to get exhibit, no information through the whole scenario was given indicating any problems/benefits/strategic value of data analysis.<br>It also seemed that NPV calculation was incorrect in last Task 4 (weird assumptions on revenue growth, open increase, no taxes were taken into calculation etc), but professional skill assigned was evaluation…How to collect marks on evaluation of another store buying with positive npv and stating in exhibits that business growth is achieved by acquiring new stores? WtfI’m glad you also got a negative NPV with the inclusion of tax, that’s what I had also 🙂
I got Eve garden with forces, marketing mix. For the investment appraisal I thought that was the owner of Eve wants to sell his business …. Then I just commented on the appraisal spreadsheet figures and assumptions..
Agree awful exam..exhibits did not give enough info to answer the requirements..it was like the exhibits and requirements were from two different exams combined..you just could not aswer the questions based on the limited information you were given in the exhibits..nothing like the published papers or practice CBE s..dont no know what they are up to..absolute joke
I also got the Eve garden ques something like this.
Task 1(a) & (b) – 16%+4% prof skill
Evaluation of the financial performance & financial position
Recommendation of KPIsTask 2 & 3:
Characteristics of responsible and effective leadership
–I missed out this technical articles about responsible leadership, so I just use my logic thinking to write an effective leadership should have make others to be participative as well in Eve’s planning and objective, and mention they show a transformative leadership style in this case etc..How can leadership can help Eve’s business culture
-As Eve is a family oriented business, I just write that family dominated Eve’s decision making, Exhibit also have info about centralisation, I just mention what is the impact of centralisation affect the company culture, not remember for the rest..Evaluation of talent management programme
-This part I just mentioned some staff may feel dismotivated if joining this programme due to overtime etc, cost of hiring trainer and significant cost of programme, Exhibit got info about employees could choose their selection for the programme, I just said dismatch to their job role and not right programme etc..Evaluation of Risk heat map
-I only think of lack of probability and impact shown based on risk heat map given, some given risks with low risk, I said this should be high risk and explain, and insufficient risks identified etc.Environmental control to reduce waste (6%)
– I suggest to use environmental external consultant here to provide consultation on waste management to Eve, use environmental friendly soil etc, btw not much info provided in exhibit, so I only think of relevant points here.Task 4:
Value chain analysis + recommendation how to improve (16% + 4% prof skills)
-not really read on value chain and I just refer to exhibit and find out the weakness such as lack of information to be included based on value chain diagram given and write the recommendation of what I point out, not so sure was my answer is correct for this part.Overall I was abit confuse which exhibit to use at the beginning and I tried to digest the exhibits when drafting time, but could not link all exhibits so I just list out all relevant info into my answer sheet and tried to answer based on that info.
I hope the professional skills could help me gain the maximise marks, as some of my answers are not much linked to many exhibits, I just use my logic to answer the requirements given.
Not really like this exam style, unlike from what I have practiced from past CBE exams.
On the version with 5 forces, DA, Mix, Inv Appraisal, I was sure the Exhibits said the local market was saturated but Eve was able to achieve success because of niche marketing tactics etc, (I hope so or I’m doomed), this was the basis for a lot of my answers.
Some of my answers very light, DA and Mix, but for Mix one point I made was they could expand on place by offering local delivery service or ability to order on line, this tied in with their goal of meeting local demand, I have no idea if this was correct, the same for other parts, no idea if my answers was what was being asked for.
Thought the appraisal was by far the easiest, I mentioned revenue assumptions, sensitivity analysis, payback risk over time, costs, opportunitiy cost and whether finances would be available to fund both this and the supermarket venture, tax omission leaving negative NPV, recommended no, as local market saturated so growth prospects were limited.
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