[tan]

Hi,

I doing topic 18 too. The company i choose is Dutch Lady Industry Malaysia. I get some information from their annual report 2018 which is they have investment into UHT milk filler processing line to increase output; they relaunch growing up milk and also introduced milk with flavour. They are planning to strengthen its position in the F&B sector particularly in the bakery and confectionery industry.

For those information, i confuse on which model should i use, should i use Market Positioning or Ansoff Matrix? Currently i used 4P and SWOT Analysis.
If using Market Positioning, should i need to explain in Part 2 ?
Market Positioning is so wide, can i get some advice on which factor i need to focus on?
If want to use competitor comparison or financial performance analysis should i need to explain it in part 2?
Is that necessary to do comparison with competitor or financial performance analysis for this topic 18 ?

My research question are :
1.)What is the marketing strategy implemented by Dutch Lady?

2.)How effective is Dutch Lady’s marketing strategies?

3.)How do they communicate their products offer to their customer?

4.)What makes Dutch Lady distinguish from competitor?

Wish to get some advice, will really appreciate it.
Thanks.

[Author]

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