[Sithee]

SWOT analysis is for environment analysis. in order to analysis the organisational environment we use it.
S=strength of the organisation. which should be exploited by suitable strategies.
W=weakness of the org. which should be improved.
O= opportunity of the org. we need to identify the opportunity. these opportunities can be exploited by strengths.
T=threats. org faces many threats by the environment in which it’s working. identify these threats and protect the org from these.
The first 2 are internal. & the second 2 are external factors.

[Author]

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